“From digital lifestyle brands like Uber we’re seeing a softening and a simplicity, through their use of more approachable typography with fewer capitals, more circular letterforms and clean, naturalistic icons. However, since the third dimension gives you an opportunity to play around a bit and to use your imagination, it is definitely worth it. Modern web design will play even more with fonts in 2020 vs. 2019. And while flat design has a reputation for being cold and unfeeling, it needn't be so. 2020 has been all about innovative typography, 3D realism, metallic textures, geometric designs, and liquid patterns. ", “Something we’ve seen more and more from brands in 2019 are clever, branded animations that bring to life messages in a fun and innovative way,” says Steve Sharp. “With tools like Spark AR, and the development of phone and camera technology, it’s much easier to create professional content,” he argues. “More brands, both old and new, will work to introduce 'roots' to their stories, any way they can,” he predicts. “We’re seeing much more from big brands using moving typography as the main graphic element in creative across the web and social,” he says. Indeed, senior art director Adam Murdoch believes that in 2020, “Design minimalism will shift toward the warm and cosy, with interactive design’s white-and-light, luxury brand colour palette going warm and friendlier; and beige, sage and pale yellow showing up more frequently.” “Instead they’ll craft interface-less, designed moments that surprise and delight to create long term brand loyalty, and if you’re lucky, adoration. “We’re seeing more brands use GIFs to offer quick and quirky responses to notable events throughout the year: look at Google’s mini Twitter animation for Movember for example.” And he believes an alternative approach to GIFs will begin to reshape the digital landscape in the coming year. “Look from the bright, bold, intense clashes of the latest GoCompare print campaign to the material of Extinction Rebellion and you will find clear parallels. In this blog, I have listed the 10 best graphic design trends that are hugely popular in 2020. Contributor: Manasi Sakpal. You can play with different textures, lights, gravity, etc. “We’re living in a time period where experimentation and playful mistakes have an easy and temporal place to live on our social media feeds,” she notes. So we found out what design we all will see in 2020. The best way to sell experience is with experiences: this ethos must be at the forefront of strategic design thinking in 2020.”. W e have looked through Awwwards ratings, which reflect the best solutions in modern digital design. “Our job as designers will be more of the critical friend, challenging what’s been designed, what this says, and why," he continues. © “In line with marketing’s ongoing quest for transparency and honesty, design will continue to strip away extra flair and embellishment and move toward a much simpler, straightforward presentation,” says group creative director Brian Dixon. In are stripped back brand identities and pack graphics. The start of a new decade is often the signal for fresh thinking and novel approaches to come to the fore, not least in the ever-evolving world of graphic design. Rather than the shiny black tech monoliths of old, soft forms and interesting textiles are being combined. Adobe Stock. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! “We’ll see even more brands moving away from the traditional ‘This is designed for a woman therefore it needs to be pink' approach, and instead celebrate personalisation and the real person behind the product. In the latter half of the 2010s, we’ve seen minimalist, flat design dominate the world of digital. Whether you’re a designer looking to boost an existing skill or a business owner browsing for marketing inspiration, these design trends are sure to pop up in all aspects of digital design in the coming year. The way to do this is by marrying the digital with the physical. Graphic designs trends are always changing and it’s important to stay on top of these progressions if you’re looking to improve your designs. “Digital can’t exist in isolation,” he argues. San-serif and serif fonts are as popular as ever, and vintage type is surprisingly making a comeback in branding. Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings, where the most prominent type trend of all is screen dominating text. Us too. "Nothing will be precious in 2020," says Alex Halfpenny, design director at Elmwood. ", “The global issue of sustainability and impact on climate change is one overriding theme that runs through all our design and production teams’ creative minds,” says Steve Austen-Brown, creative director at Avantgarde London. Trends. “There are several high profile designers already working in this space, so it’s poised to go mainstream,” he says. ", Alex Halfpenny, design director at Elmwood, takes a similar view. “We’re finding this technique to be extremely effective, helping brands to deliver messages via simple, strong, singular statements,” he says. “Something that’s already made waves in design is a focus on experience, and I think 2020 will see a renaissance in this approach," he says. I love that playful, punk rock spirit, it’s really fun and exciting to see what people are making.”, The positive feature of this trend is that people are not being precious with their work, but there is a potential flipside, she adds. I also expect the use of code to continue to grow as people build new tools to solve creative problems, resulting in new and exciting ideas that push design boundaries.”, Emma Newnes of B&B Studio adds that, “As our attention spans get shorter and our desire for immediate gratification increases, we'll see many more brands invest in moving content. “In 2020, we’ll continue to see the chasm widen in responsive design,” he says. The best web experiences will be defined by their ability to meet this new design challenge and captivate an audience with specific designs matched to experiences across different platforms.”, The time when brands would avoid taking a stance on social and political issues is long gone. Out is the hipster world of complex filigree and industrial masculinity for consumer brands. As one of the fast-emerging digital design trends nowadays, combining simple 2D techniques with in-depth effects of 3D will soon join the dominant graphic design trends in 2020. ", And that’s for good reason. Brand animations, metallic effects, open compositions, and floating/flying elements are also routinely used. 5 Digital Design Trends for 2020 2020 has arrived, and the future of graphic design is here. "These include more environmentally alternatives to things like foil blocking, dialling up premiumness while reducing material cost, embracing natural paper stocks and simplified techniques.”. “Although styled similarly, the designed experience will become fully tailored for the platform consuming it. “There has been a rise of processing and expressions in motion design over classic keyframe animation. Web Design Trends for 2020. Many of us are still working from home, unable to collaborate in person and navigating a new horizon of creativity and inspiration. Thank you for signing up to Creative Bloq. We see it in editorial content: the layouts of the online articles of The New York Times Magazine are always a beauty. Do you develop a website that works across all devices, or make a device specific app that only works on one of them, such as the iPhone? The value of sound design will play a pivotal role in brand recognition and awareness, and with meaningful motion we can really add value. “While there are so many topics that are on the list of design trends for 2020, I think the use of tailor-made illustrations are swiftly climbing to the top. “Natwest and Monzo, banking old and new, are embracing softer, more naturalistic colour palettes and stripped-down illustration, a big step away from the authoritative and autocratic banking of old. “Here at DixonBaxi, motion design is a vital part of every project from day one,” says Acton. The Digital & Graphic Design Trends of 2020 [Infographic] They say hindsight is 20/20. “The main benefit of flat design is in allowing users to quickly interact with interfaces, and find the content they're looking for.”, But while flat design owes its origins to digital, its principles have started to influence the printed medium as well, he adds. “As designers take more responsibility for the collateral they help create, the desire to find sustainable materials, techniques and finishes are at the front of mind when every new brief comes in," he says. ... Inclusive design is the principle that the best way to serve the needs of the broad community is to consider the special needs of all possible communities. Now that you know the predicted graphic design trends in 2020… Have you noticed how the number of designs taking a type-only approach appears to be growing? “Next year I expect to see more projects that invite multiple artists to collaborate, as we saw earlier this year with both BBC2 and ITV. That’s why this year, I’ve prepared a list of graphic design trends that you should look out for in 2020. Every change in style and design that becomes popular, is accompanied with more thought and effort to create more enjoyable, practical features for everyday use. Are these OTT brand guidelines as ridiculous as they seem? Will 2020 be the year that variable fonts break through to the mainstream? Imagine the power of being able to design … This combination of process formalization and technology will allow digital design to scale significantly.” Gartner clients can learn more in the report “The Leading Trends in Digital Experience — 2020.” About Gartner IT Symposium/Xpo 2021 and Beyond: What is in Store for Retail? In 2020, it’s time for designers to think outside the box and push back the rule “the bolder, the better”. Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa skills. ", And that's a good thing, he feels. Cyberpunk is one of the most famous Graphic Design Trends in 2020. How to ensure accurate colour – from concept to creation, The perfect gifts for Video Editors and Compositors this Christmas. “The work is not as permanent or labour-intensive as it once was, which makes it easier and less risky to quickly try new things. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, 25 Predictions for Social Media Marketing in 2021, Facebook's 2020 Year in Review [Infographic], Snapchat Adds Astrological Profiles So Users Can See Their Alignment with Connections in the App, Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More, 10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic], 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, 2021 Predictions & Trends in Digital Advertising. “In a backlash against the image-obsessed, overly filtered selfie culture, we have seen the rise of un-retouched imagery, using real people over models and representing truer diversity. “There will be a continuation of using mixed media, a combination of 2D and 3D motion and cinematography. “While invisible design is getting slicker and more present in functional design in the UIs of our phones, global companies want to go the other way and look more human, adopting an unpolished and almost punk tone of voice: it’s no longer a visual language that belongs just to small rebellious start-ups or fashion labels. Changing attitudes to gender and sexuality are certain to have a big impact on how the industry evolves in the year to come. “This technology is especially exciting in the digital space, where the possibilities are endless.”, And Grady Britton designer Katie Larosa believes that type is only going to get more creative in this next decade. And Dave Gee, co-founder of Jam_, predicts this trend will continue in 2020. Visual brand equities will transcend into kinetic equities as multi-sensorial branding takes on a whole new literal meaning.”, It's not just that we'll be using motion design more in 2020, but we may also be using it in different ways. The 5 Biggest Technology Trends Disrupting Engineering And Design In 2020. “Overall I have the feeling that 2020 will be the year where imperfection and rawness become a more mainstream vibe, embraced by big brands on their visual identity like never before,” he says. Is the Instagram-inspired notion of showing idealised versions of our selves on its way out? To take the temperature of creative opinion, we’ve spoken to design professionals at all levels of the industry to discover the trends they’ve been spotting, and the predictions they’re making. A kids' bedroom is a great place to get creative and channel your inner child in your home decor. 2021 sees a further evolution of this development: juxtaposing sleek … Take a look at the full listing of visual ideas below. Did Microsoft just create the ugliest Christmas jumpers ever. As does Nazar Begen, head of project at Crello, who notes that “designers are playing with typography more than ever, to create more innovative and modern compositions. The question will be which brands and designers are brave enough to embrace the discord and create something that risks being deemed offensive or ugly.”, Social media is one factor driving this trend, believes Kelli Miller, creative director and partner at And/Or. And this isn't just about aesthetics, but function too. Digital Twins. “They developed a sans-serif typeface that has been a major player in their rebrand, delivering their brand messaging via moving posters hyper-effectively,” she says. And within web design, I think we’ll see never-ending scroll take on a new life, with clever scroll transitions like the new AirPods website from Apple.”, “Adaptive typography has continued to grow in popularity in 2019, as designers have found more practical and productive uses for kinetic fonts,” says Alex Halfpenny, design director for Elmwood. Harry East, co-founder and creative director at Equals Collective, believes that in the coming year, you’ll increasingly need to do both. “This has been coming for a while, but it's going to explode this year.” And what visual tricks can designers use to aid this effort? Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development, Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020, 17 CMO Predictions for 2021 [Infographic]. There was a problem. Like watching a well-designed lava lamp, a mesmerising bubble shape moves elegantly across the screen, instantly catching your attention and drawing you into the information piece.”, Consuela Onighi, UX designer at Illustrate Digital, is seeing similar things. “There will be a continual looking-to-the-past for inspiration," Askren believes. “But what they lack in age, they more than make up for in influence in the family dynamic and spending behaviour; so brands ignore them at their peril in 2020.”, Gen Alpha interact with tech more naturally and instinctively than any previous generation, and this will influence brand touchpoints and micro behaviours profoundly. ", In general, she feels there’s an honest sense of playfulness and interest in how far we can push our digital tools at the moment. This trend is a bit more demanding and time-consuming when compared to working on ordinary graphics. We've also seen more outlined type, another visual protest to the traditional rules on legibility and messaging. BA1 1UA. "It's a good technique for brands that are straight-talking and to-the-point.”, Meanwhile Chris Willis, head of design at VMLY&R, feels 2020 could finally be the year of variable fonts. Emily Benwell, digital design and marketing specialist for Liberty Marketing, points to the example of Uber Move. “I’ve been seeing greater use of typography and bespoke typefaces as defining elements in branding,” he says. This can be seen in the use of seamless transitions, for example. “Designers can no longer afford to sit still. Then 2020 would be a good time to do so, as the discipline is increasingly in demand. “More brands are trying to make a positive contribution by transitioning towards innovative approaches to packaging, such as using recyclable or ethically sourced materials,” says Charlie Smith, creative director at Charlie Smith Design. “But what will change in 2020 is putting real funds toward actual causes behind their message.”, We’ve been hearing this for a while, but Dave Gee is convinced that 2020 will be the year of augmented reality. We see it in photography: I love the messiness of Dexter Navy’s website and its photography. “As GIFs grow in popularity across social media platforms, animations have also grown in quick succession and are more popular in email marketing and web page design than ever before.". “We're noticing a push towards 'graphical disruption': grabbing attention and quite intentionally stopping you in your tracks,” reports Sarah Sanders, head of strategic insight at Precipice Design. And the designers at Grady Britton believe the trend is only going to intensify as we enter the 2020s. “We’re seeing the rise of gender-neutral characters in advertising,” notes Davide Baratta, “which is a reflection of what is also going on in the real world, where more and more younger people are identifying as gender-neutral.”, We live in chaotic times, and this is having a clear influence on the creative industries, believes Maisie Benson, designer at B&B Studio. Also, we have collected our experience – talked with our hardworking designers. He offers some examples of what this looks like in practice. “The stunning work produced for the Greenwich Peninsula Festival by Droga5 is a great example, both on the posters and animated for digital. “Lately, we’ve seen a huge shift in how brands are portraying people so that audiences feel a truer connection,” says Jennie Potts, design director at B&B Studio. Mark Davis, creative director at me&dave, is singing from the same hymn sheet. littlepforlittlepeople / Instagram. Otherwise, it’s an opportunity wasted.”, Still not got around to learning those motion design skills? Keep your designs looking fresh with these top 8 graphic design trends 2020 you need to know about! This year, we’ve seen a shift from a design world dominated by bold and bright colours and futuristic designs to a refreshing, amicable and more natural face of digital design. Creative Bloq is supported by its audience. Pro designers share their predictions for the coming year in graphic design. “In 2020, I predict we’ll see more bold, decorative typography that pushes conventional boundaries, and some ‘bad’ design done on purpose.”. “On the other hand, there’s a return to an ultra-minimal editorial approach, driven by tiny typographic nuances and a dedication to presentation by stripping all excess. And brands that attempt to replicate this aesthetic in an inauthentic way certainly feel the backlash.”, Designers are being energised by change-makers at the grassroots, and are also aware of their own ability to shape change, she adds. "It’s about empowering the consumer to become part of the brand experience, rather than remain a passive receiver that’s endlessly dictated to. “Favouring digital application, or special print colours, the addition of subtle gradients help colours feel alive, and give design a youthful and future-facing, optimistic aesthetic.”. Our experiences are now consumed differently depending on the way they are viewed and used. If you're trying to come up with new visual approaches, the insights here will help to get you thinking. Davide Baratta, design director at Impero, agrees. A new decade kicks off with emerging and evolving design elements … "Heavier, rounder fonts mixed with larger, more pronounced serif fonts, saturated colourways and design cues from the vaults will be what’s hot.”. What is important to mention is that 3D was becoming popular eve… “Obviously, few have pockets quite as deep as Burberry’s, but crack the formula and you’ve got a blueprint for an authentic, engaging brand experience that invites people to become part of your storymaking. “Motion design and moving images are becoming more popular than stills,” says Davide Baratta. They recently used their WeChat site to create a parallel social event to a significant launch, including live streams, forums and even virtual 360 degree tours of the physical exhibition, which directly connected with people using personalised content. “This is often paired with bright, vibrant colours and gradients, which I believe will become a strong trend in the next year too.”, Alex Halfpenny, design director at Elmwood, paints a similar picture. You will receive a verification email shortly. Design; Digital design trends 2020 20.11.2019 | by Yulia Manzhos. If you want to maximize your digital marketing performance, you need your visual elements to connect with consumers - and in order to do that, you need to ensure that you're aware of the latest visual trends, which will make your content stand out in feeds. Muted Colours Muted colours shall rule the roost in the year, 2020, with designers straying from vivid and bold colours to more sedate ones, desaturated with complimentary colours or … England and Wales company registration number 2008885. Our approach to sustainability has been key in the way we tackle 3D spatial design. “It may even veer into intentionally unfinished at times, as believability is the priority.”, Designer Paul Levy concurs. Trend #1: Cyberpunk Color Schemes. Zlata: Using 3D depth and realismwill be my favourite trend in 2020. When you purchase through links on our site, we may earn an affiliate commission. ", And while flat design has a reputation for being cold and unfeeling, it needn't be so. Subscribe to Social Media Today to get the must-read news & insights in your inbox. If many areas of design in 2019 have seemed anodyne, bland and coldly functional, then hold onto your hats; things might be about to change. You can see an example of that in our design system for WeWork. “Finally brands are braving typographic design over photography and I expect we’ll see even more businesses adopt this attitude in 2020,” says Emily Benwell, digital design and marketing specialist at Liberty Marketing. "Verbal identity and tone of voice has never been so important, and 2019 has seen a rise in the bold repetition of words and sentences in typography. GraphicMama has come up with a handy video that shares the biggest graphic design trends of 2020. “An example is the work we did for Nike By You. “We predict that AR and the use of immersive experiences is going to dominate the design industry next year,” he says. Design rarely has a right or wrong answer, and a lot of design … “In certain categories, there is a lessening of the calm, considered and controlled colour palettes, refined fonts and negative space that have dominated. The technical possibilities appear to be endless in 2020 and we see designers playing extremes, reinventing previous styles and experimenting continually with new techniques. Read on as we reveal 20 graphic design trends, covering everything from logo design to illustration, that look set to be big in 2020. “Software updates that have democratised 3D render technology are helping drive this trend,” notes Tamryn Kerr, associate creative director at VMLY&R. It’s subtle, it’s clever, and it’s meaningful in their day to day activities.”, As a result, Hoddy predicts, more brands in 2020 will move away from just using visuals to communicate to customers. And that trend is only going to become more marked in 2020, believes Adam Murdoch, senior art director at Grady Britton. “It's no coincidence that this shift is happening in a time of such political, social and ecological unrest,” argues Sanders. So we bring you their 7th annual edition: 8 Digital & Graphic Design Trends of 2021. “Interest can be found in deformed letters, bespoke glyphs and disruptive typesetting, where intrigue overtakes legibility in the design hierarchy.”. “As a result, brands are turning to AR to increase engagements and sales.”. Love graphic design? The opportunity for designers and brand guardians is massive.”, Throughout the 2010s, we’ve seen more and more brand and packaging design focus on the organic, the calming and the natural. A well thought out motion vocabulary lets you speak with a unique voice, helping you stand out in an ever-noisier world.”, And he stresses that motion design is no longer just about ‘animating the logo’. Visit our corporate site. “It needs to be integrated with a ‘real-world’ experience seamlessly and intelligently, and brands like Burberry are masters when it comes to this kind of experiential engagement. Storytelling has been the mainstay of branding for some years now. Please deactivate your ad blocker in order to see our subscription offer, Make it with Adobe Stock > Discover free templates, The Cats & Dogs weather app shows a typical example of the rising trend for flat minimalism, (Image credit: Cats and Dogs Weather App), (Image credit: Visuals for The Tide by Droga5). In a world that seems to be becoming more unpredictable, perhaps the only solid prediction we can make about graphic design in 2020 is that anything is possible. Graphic design trends 2020 [Infographic] Alternative infographics can be executed in the cyberpunk aesthetic and provide alternative visual experience by combining 2D and 3D. November 21, 2019. The current design trends in the field of digital design are muted color palettes, asymmetrical layouts, 3D typography, abstract illustrations, and bold but simple headline fonts. madconNYC Digital Marketing Summit An all-virtual experience • Dec 1 – Dec 3, 2020 2021 Predictions & Trends in Digital Advertising Webinar 2pm ET • Dec 9, 2020 View all events The design trends of 2020 saw a return of realistic textures to digital and graphic design. Yet Andy Askren, partner and creative director at Grady Britton, believes that brands in 2020 will be under greater pressure than ever to make those stories seem authentic and believable. Graphic design trends in 2020 are super diverse and impressive! Indeed, senior art director Adam Murdoch believes that in 2020, “Design minimalism will shift toward the warm and cosy, with interactive design’s white-and-light, luxury brand colour palette going warm and friendlier; and beige, sage and pale yellow showing up more frequently.”, Perhaps as a backlash against the popularity of flat minimalism, we’ve seen abstract 3D forms coming into their own over the last year. In 2020, we will see amazing design work with typography, mesmerizing color combinations, a blast from the past with retro-style designs, line art, doodling, and many more amazing trends. Digital design drives user behaviour and can significantly influence the quality of our online and offline decisions. 2020 vs. 2019 up with new visual approaches, the Ambury, Bath 1UA... In photography: I love the messiness of Dexter Navy ’ s and... ] they say hindsight is 20/20 2020. ” the most famous graphic design industry next year, explains. 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